WHAT IS CHERI FASHION?
Cherí Fashion is a company founded out of Birmingham, Alabama. Tiffanie Williamson is 32 years old and the founder of Cheri Fashion. She has been interested in fashion since age twelve. Tiffanie fell in love with a garment, while watching ModelTV and saw a model walk down the runway in a red Valentino gown. The gown flowed with such elegance. It was beaded with a touch of red lace. From watching this gown, she became interested in fashion. She started sketching garments from memory and experimenting with many colors. Over time, she began to become inspired by nature, music, culture and different areas. Her design philosophy is that clothes are a way of expression - everyone should love what they are wearing and it should reflect in one’s attitude. Her target market is for women in their late 20’s to late 40’s. She loves to use vibrant colors, such as bright yellows, pinks, greens and blues. Her designs are made for the career woman and for women who are going out to a sophisticated event. Today, she continues to embark in the world of fashion and continues to expound upon her design aesthetic. She continues to learn about different sewing techniques, fabrics and technology in the fashion industry. She graduated from The University of Alabama with a Bachelor Degree in Apparel/Textiles and is pursuing her Master's Degree in the Business of Fashion at LIM College, and expects to graduate Fall 2019. She will become a Professor of Fashion at the University of Southern Mississippi online, Fall 2020. She is in the process of currently creating a men's line, which includes: street wear, tailored suits, and more. She also does alterations.